S1 | E14: 25 Million Asthma Sufferers In The United States Need To Listen To This Interview

There are over 25 million asthma sufferers and over 80 million allergy sufferers in the United States alone. This creates a large group of people that are all hyper-aware of the air they breathe. Although they may not refer to the air they breath in the technical terms that the air purification industry speaks about, these people do talk about mold and bacteria. It is a very important topic. Today, air quality and airborne illness, Covid-19, are at the forefront of people’s mind.

Jaya Rao, CEO and Co-Founder of Molekule, joins host Justin Starbird for the latest episode of Inspiring Minds to talk about what led to the founding of such a game changing company.

Jaya’s brother is a life long allergy and asthma sufferer and “He lived it and so we knew he was feeling it (the poor air quality) and a whole bunch of other people were feeling the pain of breathing dirty air, and that we could meet them there and talk about how we’re different.” Jaya’s father had developed a technology that could purify the air right in your home instead of through an HVAC system in the ducts of your home.

The next challenge was, “Okay, you’ve had filtration for years. Here’s something new. Would you want to try it?”

“A lot of times aesthetically, people end up using it (the product) and then throwing it on the side of the road because they’re done with it and throwing it into the trash. We wanted this (the Molekule Air) to be an object that really felt compelling to you, that you felt like it belongs in your home, it belongs as a centerpiece in your home because it’s doing something important. It’s cleaning your air.”

I think the biggest step was trying to come up with something fundamentally different in the way it looked, and then getting that manufactured and finding partners. We took it one step at a time but now as I look back at it, I just think, “I don’t know how we did it with, at that time, a really small team.” I think it was just we were naive maybe to the challenges ahead and we just kept going. Ultimately got the product out, which at the time, a lot of Silicon Valley hardware companies were not able to do. That was really just a big moment to finally arrive at.

Today, Molekule is a multi-Edison Award Winning Company and forever part of the Edison Awards amazing community. Listen to the full interview with Justin and Jaya now!

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Inspiring Minds ·

S1 | E13: Fall in love with the innovation, the simplicity of what it is, and will be

On this episode of Inspiring Minds, host Justin Starbird welcomes good friend of the Edison Awards, serial entrepreneur, part owner, developer, and all-around awesome guy, Ryan Fogelman. Ryan, the CEO of Conversion Development is leading Gold Edison Award Winner Fire Rover, CO-hatch and former Edison Award Winner Re-Grip.

Listen to Ryan talk about how he has over come obstacle after obstacle to find success.

He says it best in this expert, “I’ve typically not had deep pockets in anything that I’ve worked on. I’ve never been one where a company like Accenture would say, “Okay, why don’t you become part of my research and development team and help us figure out what the next product market would be.” What I do is I’d like to work from the ground up. I’d like to work with inventors. I’d like to understand. I’m curious. I think that’s where the Re-Grip.

I fell in love with the innovation, in the simplicity of what the invention was. With Fire Rover, the same thing. It’s a very complex product and I work with the inventors and it was one of my really good friends who actually had the idea for the company and he did the first year of building prototypes and then I got involved.

Again, when I get involved, I think it’s the next level. You have the inventor who creates that product. Then I look for products. Number one that I think are going to make it because nobody wants to waste their time. I don’t want to say I refuse to fail. I’d like to think that I refuse to fail. Of course, I fail, but at the same time, it’s always going to be a calculated risk on the projects that I want to work on.

Then there are the surprises. You work on a passion project, like CO-hatch that actually now has a mind of its own and a life of itself. I think I’m always looking for innovation. I’m looking for things that excite me. Then, from my perspective, when I get involved, it’s, “Okay, what’s the best way and channels to start to drive awareness.” Then from that perspective, it’s, “Okay, now, we get awareness, let’s prove the product works, and then let’s try to go out and actually get real sales.”

You get real sales, it turns into a real business. There are some great ideas out there and there’s a lot of very naive inventors and I say that with the most respect. Inventors should be naive. They should stay naive. They should believe that the world is simple and that they can create a product because what’s made the US and what’s made the American way it’s our innovation.

It’s looking at a problem and trying to find something new, which is why I love the Edison Awards. Because when you go there, there are all of these different products of people who’ve created something or a different mousetrap or something. That’s huge. Now, bringing it to market is different.

Sometimes I feel like I crush the inventor’s dreams when I’m like, “Create your product. Get your patent, be done.” Then bring someone in like myself or a group that licensed it to a company that has the money and the deep pockets that can really bring it to market. Again, as we all know what the internal combustion engine, it’s not the most efficient product that’s out there.

My great grandfather used to say, “It was the biggest forest that was sold to all of us as Americans.” At the end of the day, that product made it because of the deep pocket. We would have had electric cars 50 years ago if it was for what the best and most innovative products are. There’s always the reality of business. I think that’s the hard part for people to understand.”

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Inspiring Minds ·

S1 | E12: We’re living in a (HP) 3D Printed World

3D printing, or digital manufacturing as it is also known, is a very complicated subject. To get to an end product, it involves lots of different types of scientific backgrounds. Companies that are successful commercializing 3D printing have been able to build a team that is capable of speaking all kinds of different scientific languages that are pushing for the same goal. That end goal being to deliver great technology that people can use, can design with, can build and iterate with, and that helps create products or projects on time.

HP has been investing in 3D printing and because of their history, have the supply chain set-up for and can deliver game changing technology that is resetting the market. Lihua Zhao, the Global Head of 3D Printing Lab at HP Labs and an HP Distinguished Technologist, joined Justin Starbird for the latest episode of Inspiring Minds to talk about the future of 3D printing.

Lihua shared that, “We have been developing our technology for quite a few years. One of the big things you may know is HP has a strong position in delivering fluids. We have a lot of engineering know-hows to build a printing-like technology. (We have worked hard to) leverage a lot of the existing assets and to assess the world’s needs. This combination of developing and delivering our technology for plastic additive manufacturing, as well as for metal, has led to producing goods in a different fashion.”

HP created the technology, called Multi Jet Fusion, to meet the demands of printing for plastic. This type of powder-based system has been integral to being able run around the clock so that there are no time limits for manufacturing and new parts, materials and objects are delivered on time.

“We’re living in a 3D printing world. How do you start with zeros and ones and end up with a physical thing? At HP we fuse this physical with the digital together to bring that experience and that performance to create new technology.”

Of course, at the end of day, 3D Printing is a physical tool. Performance of the materials, performance engineering – at a pixel level, precision performance, the ability to preform multifunction, multi-properties, and multi-materials in print is what is driving innovation. HP is standing firmly at the head of the class.

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Inspiring Minds ·

 

Disrupting the Market: Zsquare Medical on Comprehensive Solutions

Asaf Shahmoon
Asaf Shahmoon, CEO and co-founder of Zsquare Medical

Innovators often set out with the goal of creating solutions that will make a lasting impact within their field of interest and in the world at large. Yet, rarely do they manage to completely disrupt a particular market with a solution that revolutionizes long-established approaches and methods currently in use. With the Zsquare™ ENT-F, Zsquare Medical has achieved exactly that. Taking Silver in Advanced Surgical Instruments in this year’s Edison Awards, the Zsquare™ ENT-F is a single-use endoscope that has a wide variety of applications, opening the opportunity to access multiple indications currently unserved and transforming the approach taken to endoscopy as a whole. The Inspiring Minds podcast proudly hosts Asaf Shahmoon, CEO and co-founder of Zsquare Medical, as he discusses how the Zsquare™ ENT-F was conceived and what makes it a revelation in medical optical systems.

Many innovations begin their development journey as a response to a single, specific problem facing a particular device, application, or practice. The development of Zsquare’s innovative endoscope, in contrast, began with the identification of major challenges facing endoscopy as a whole. According to Asaf, three components of the field were mapped: the clinical arena, the healthcare arena, and the market. Regarding the clinical aspect, improvements to the scope’s flexibility and size were required to allow for the exploration of areas existing scopes cannot access. The new scope, then, needed to be highly flexible and as small as possible, while continuing to provide high-resolution images. The Zsquare™ ENT-F is outfitted with patented miniature fibers much smaller in diameter than competing technologies whose optical structure allows for the transmission of high-quality images even when they are bent. Due to this, the endoscope is able to respond to a number of unserved indications; for example, it can be used in gynecology to access the Fallopian tubes and in otolaryngology to view the Eustachian tube. When used in a bronchoscopy, the scope is able to reach deeper into the lungs than others.

Within the healthcare arena, the continuous reuse of endoscopes from patient to patient proved to be a major source of cross-contamination, an issue that faces all multi-use products and is particularly relevant at this time due to COVID-19. Zsquare’s response to this issue was to devise a new, unique design in which the endoscope is consistent of two parts rather than one. The first part of this system is a single, reusable imaging core containing all the state-of-the-art components that make the capture of high-resolution images possible. The second part of the endoscope is a disposable shell comprised completely of optical components, the single-use nature of which completely eliminate the risk of cross-contamination during repeated use. Finally, from a market perspective, cost-effective solutions were needed that were applicable in as many settings as possible, from hospitals to outpatient clinics, and from privileged countries to those currently developing. Addressing this, the Zsquare™ ENT-F excels at being cost-effective, as its single-use shells are designed and designated for use in different applications. This allows the system to respond to more needs than any single existing endoscope with the use of only one main tower. Further, the shells themselves use no electricity or complex integration, making the cost of materials extremely low.

Having achieved these significant advancements in the endoscopic field, Zsquare is now setting their sights on commercialization, launching off their efforts within the ENT market. Supported by their network of key opinion leaders, the company intends to increase the scale of operations following FDA approval to expand the number of indications served. Ultimately, they plan to perform a soft launch of the product in major hospitals around the world, primarily in the United States and Japan. With the Zsquare™ ENT-F in the hands of leading medical professionals, Zsquare can acquire the feedback and support that will be needed for the device to reach the larger medical industry. Further, the company plans to employ sales teams and promotions to push the device into more facilities. Yet, the marketing for this endoscope began from the first day of its development, with Zsquare collaborating with premiere Israeli hospitals and leading department and hospital directors to construct an expert support network for both the clinical and technological aspects of the device. Companies and entities with manufacturing expertise in the medical and disposable fields were partnered with to reduce development time. Meanwhile, key opinion leaders were acquired from the United States and Japan to understand variations in hospital integration, physician requirements, and market needs as they relate to geography.

For Asaf, the journey to the Zsquare™ ENT-F’s conception began in university, while he was acquiring his doctorate in electrical engineering with a concentration in the optical field. Here, he recognized the very challenges faced by the endoscopy market that spurred and guided the development of Zsquare’s scope. With the goal of providing clinical as well as market value, Zsquare approaches development with the philosophy that problems are more than the sum of their parts and plans extensively to respond to upcoming needs and desires within the market, with Asaf stating that business development and go-to-market strategies are often devised looking five years into the future. At the same time, he stresses the importance of adaptability and responsiveness as various parameters of design, such as physician needs, hospital budgets, and market needs, may change rapidly. Ultimately, Zsquare approaches the creation of solutions seeking to benefit as many people as possible with a single product.

With many startups looking to enter the medical device development field at this time, Asaf recommends that aspiring innovators look for broad solutions capable of disrupting their market of interest, stating they must “color outside the lines and not focus on very narrow problems.” Solutions should be created that improve quality of life for as many as possible, with patients, doctors, and healthcare facilities being the primary beneficiaries in the medical field, allowing them to save time, money, and effort through the use of the product. More than this, Asaf emphasizes that startups should aim for a short time to market, beginning with defining the minimal viable product that requires the least amount of technological effort while continuing to make the desired impact in the market. In the medical device development field, he says that innovators should focus on predicates, using them whenever possible to reduce the time taken in the regulatory process and reduce the risk of complications.

Flipping an entire market on its head is the ultimate goal for most innovations; yet, it is extremely hard to achieve in practice. Zsquare Medical has risen to the challenge and triumphed, with the Zsquare™ ENT-F providing solutions to many of the major problems that have faced endoscopy for decades. Their success in this arena proves that revolutionary advancements can be created in any field at any time, provided one approaches the development of solutions through a holistic perspective. By focusing on the whole rather than the individual components, solutions can be created that break from the mold of existing practices and create tangible and lasting change within the field.

 

S1 | E11: Finding a niche and creating a solution that meets their demands

Zsquare develops high performance, ultra-thin, single-use endoscopes for a broad range of indications. They have created a single-use endoscopic platform that completely eliminates the risk of cross-contamination which is caused by endoscopes that are reused. These endoscopes dramatically cut healthcare cost and improve diagnostics quality.

Asaf Shahmoon, Founder and CEO of Zsquare, patented miniature fibers that allow for unprecedented access for doctors, serving indications that never been available before. “I think that we have started out very ambitiously by reconsidering endoscopy in general. Once we researched the market, we knew that rather than tackle a single barrier or a single trend, we were going to disrupt the way people approach endoscopy. We mapped out basically three components in the clinical, in the healthcare, as well as the market. We set out to create a sustainable technology that would significantly shift all of these elements,” shared Asaf on the most recent episode of Inspiring Minds with Justin Starbird.

For example, meeting the demands of the global pandemic has been at the forefront of their scope of work. The Zsquare tiny endoscope, can access the Eustachian in ENT, the Fallopian tube in gynecology and go deeper down the lungs in bronchoscopy.

Asaf explained “I think that from the clinical aspect, we needed an endoscope that was from one side flexible enough but at the same time, very small in order to go inside areas that no other endoscope can go, but still provide high-resolution images. In terms of health care, we had to solve the cross-contamination problem that is actually affecting the entire environment of the multi-use. I think that specifically in these days when a pandemic is being spread around the globe, we’re witnessing the magnitude of cross-contamination. Therefore, single-use endoscope can play a vital role in avoiding this.”

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Inspiring Minds ·

S1 | E10: Meeting the demands of healthcare communication in an ever changing environment

Vocera has always worked under the philosophy of following the customer and developing solutions centered around human-centered design techniques. Meaning that in order to design your product to be effective and to support the workflow in the business, you need to be immersed in the business and understand what happens from a workflow perspective.

As Kathy English, the Chief Marketing Officer of Vocera told Justin on this episode of Inspiring Minds, “The thing about healthcare is it’s always changing. A nurse’s day never goes smoothly or as it was intended. As the day goes on, they may have patients crashing, you have doctors coming in and wanting to talk to the nurse at any given time. You have new orders, you have new patient arrivals. It’s this dynamic environment and the only way to design a product that’s going to solve for that is to be immersed in it.”

Kathy explained how the product managers actually go onsite, follow the clinicians, and understand what happens on any given day and the way that workflow might need to change. The team at Vocera is inspiring folks each day to solve communication problems in healthcare.

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Inspiring Minds ·

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