Award Sub-Category: Entertainment Design & Experience

XRCC empowers novices and experts to create professional-grade XR
experiences with unmatched efficiency. It features an intuitive
drag-and-drop interface, a visual programming system, and an extensible
add-on architecture to free users from technical limitations, allowing
them to focus on the creative process rather than the technical aspect.

In a world where digital noise can be overwhelming, the Pepsi Smart Can
emerges as a refreshing innovation. As the first of its kind, the Pepsi
Smart Can invites a new generation—those thirsty for more—to explore
unique experiences.

The XREAL X1 independent spatial processor is the augmented reality
industry’s first chip that empowers a pair of AR glasses to unlock a
cinematic spatial screen from any device. X1 is an integrated spatial
processor built directly into the XREAL One and XREAL One Pro AR
glasses, released in November 2024 and January 2025, respectively.