Author: Walter B. Herbst

Walter Herbst is considered to be one of the “founding fathers “ of modern product design. Formed in 1962, Herbst grew the consultancy HLB to the largest independently owned product design firm in the U.S. before developing the Master of Product Design and Development Program at Northwestern University where he currently is the Director, as well as Clinical Professor with the Kellogg School of Management.

Process, Creativity and Innovation – How do you fill the market white space?

Posted on Categories Thought Leadership

I’ve been reflecting on process, creativity, and innovation.  It’s a subject that is of great interest to me and to my graduate students at Northwestern University, where I am a professor and direct a program dedicated to graduate work in product design and development management.  I don’t reflect on the subject necessarily from an academic … Continue reading Process, Creativity and Innovation – How do you fill the market white space?