Finding a niche and creating a solution that meets their demands | Episode 11

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Zsquare develops high performance, ultra-thin, single-use endoscopes for a broad range of indications. They have created a single-use endoscopic platform that completely eliminates the risk of cross-contamination which is caused by endoscopes that are reused. These endoscopes dramatically cut healthcare cost and improve diagnostics quality.

Asaf Shahmoon, Founder and CEO of Zsquare, patented miniature fibers that allow for unprecedented access for doctors, serving indications that never been available before. “I think that we have started out very ambitiously by reconsidering endoscopy in general. Once we researched the market, we knew that rather than tackle a single barrier or a single trend, we were going to disrupt the way people approach endoscopy. We mapped out basically three components in the clinical, in the healthcare, as well as the market. We set out to create a sustainable technology that would significantly shift all of these elements,” shared Asaf on the most recent episode of Inspiring Minds with Justin Starbird.

For example, meeting the demands of the global pandemic has been at the forefront of their scope of work. The Zsquare tiny endoscope, can access the Eustachian in ENT, the Fallopian tube in gynecology and go deeper down the lungs in bronchoscopy.

Asaf explained “I think that from the clinical aspect, we needed an endoscope that was from one side flexible enough but at the same time, very small in order to go inside areas that no other endoscope can go, but still provide high-resolution images. In terms of health care, we had to solve the cross-contamination problem that is actually affecting the entire environment of the multi-use. I think that specifically in these days when a pandemic is being spread around the globe, we’re witnessing the magnitude of cross-contamination. Therefore, single-use endoscope can play a vital role in avoiding this.”

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Edison Awards

Since 1987, The Edison Awards™ have recognized and honored some of the most innovative new products, services and business leaders in the world. The organization is named after Thomas Alva Edison (1847-1931) whose extraordinary new product and market development methods garnered him 1,093 U.S. patents and made him a household name across the world. The Edison Awards symbolize the persistence and excellence personified by Edison, while strengthening the human drive for innovation, creativity and ingenuity.