The “INSPIRING MINDS” podcast delves in to experiences of innovators & pioneers that are changing the world around us.
Take notes as they share with Justin how they navigated through research, development, and in true Thomas Edison fashion, marketed and sold their new found innovations.
On this episode of Inspiring Minds, host Justin Starbird welcomes good friend of the Edison Awards, serial entrepreneur, part owner, developer, and all-around awesome guy, Ryan Fogelman. Ryan, the CEO of Conversion Development is leading Gold Edison Award Winner Fire Rover, CO-hatch and former Edison Award Winner Re-Grip.
Listen to Ryan talk about how he has over come obstacle after obstacle to find success.
He says it best in this expert, “I’ve typically not had deep pockets in anything that I’ve worked on. I’ve never been one where a company like Accenture would say, “Okay, why don’t you become part of my research and development team and help us figure out what the next product market would be.” What I do is I’d like to work from the ground up. I’d like to work with inventors. I’d like to understand. I’m curious. I think that’s where the Re-Grip.
I fell in love with the innovation, in the simplicity of what the invention was. With Fire Rover, the same thing. It’s a very complex product and I work with the inventors and it was one of my really good friends who actually had the idea for the company and he did the first year of building prototypes and then I got involved.
Again, when I get involved, I think it’s the next level. You have the inventor who creates that product. Then I look for products. Number one that I think are going to make it because nobody wants to waste their time. I don’t want to say I refuse to fail. I’d like to think that I refuse to fail. Of course, I fail, but at the same time, it’s always going to be a calculated risk on the projects that I want to work on.
Then there are the surprises. You work on a passion project, like CO-hatch that actually now has a mind of its own and a life of itself. I think I’m always looking for innovation. I’m looking for things that excite me. Then, from my perspective, when I get involved, it’s, “Okay, what’s the best way and channels to start to drive awareness.” Then from that perspective, it’s, “Okay, now, we get awareness, let’s prove the product works, and then let’s try to go out and actually get real sales.”
You get real sales, it turns into a real business. There are some great ideas out there and there’s a lot of very naive inventors and I say that with the most respect. Inventors should be naive. They should stay naive. They should believe that the world is simple and that they can create a product because what’s made the US and what’s made the American way it’s our innovation.
It’s looking at a problem and trying to find something new, which is why I love the Edison Awards. Because when you go there, there are all of these different products of people who’ve created something or a different mousetrap or something. That’s huge. Now, bringing it to market is different.
Sometimes I feel like I crush the inventor’s dreams when I’m like, “Create your product. Get your patent, be done.” Then bring someone in like myself or a group that licensed it to a company that has the money and the deep pockets that can really bring it to market. Again, as we all know what the internal combustion engine, it’s not the most efficient product that’s out there.
My great grandfather used to say, “It was the biggest forest that was sold to all of us as Americans.” At the end of the day, that product made it because of the deep pocket. We would have had electric cars 50 years ago if it was for what the best and most innovative products are. There’s always the reality of business. I think that’s the hard part for people to understand.”
3D printing, or digital manufacturing as it is also known, is a very complicated subject. To get to an end product, it involves lots of different types of scientific backgrounds. Companies that are successful commercializing 3D printing have been able to build a team that is capable of speaking all kinds of different scientific languages that are pushing for the same goal. That end goal being to deliver great technology that people can use, can design with, can build and iterate with, and that helps create products or projects on time.
HP has been investing in 3D printing and because of their history, have the supply chain set-up for and can deliver game changing technology that is resetting the market. Lihua Zhao, the Global Head of 3D Printing Lab at HP Labs and an HP Distinguished Technologist, joined Justin Starbird for the latest episode of Inspiring Minds to talk about the future of 3D printing.
Lihua shared that, “We have been developing our technology for quite a few years. One of the big things you may know is HP has a strong position in delivering fluids. We have a lot of engineering know-hows to build a printing-like technology. (We have worked hard to) leverage a lot of the existing assets and to assess the world’s needs. This combination of developing and delivering our technology for plastic additive manufacturing, as well as for metal, has led to producing goods in a different fashion.”
HP created the technology, called Multi Jet Fusion, to meet the demands of printing for plastic. This type of powder-based system has been integral to being able run around the clock so that there are no time limits for manufacturing and new parts, materials and objects are delivered on time.
“We’re living in a 3D printing world. How do you start with zeros and ones and end up with a physical thing? At HP we fuse this physical with the digital together to bring that experience and that performance to create new technology.”
Of course, at the end of day, 3D Printing is a physical tool. Performance of the materials, performance engineering – at a pixel level, precision performance, the ability to preform multifunction, multi-properties, and multi-materials in print is what is driving innovation. HP is standing firmly at the head of the class.
Zsquare develops high performance, ultra-thin, single-use endoscopes for a broad range of indications. They have created a single-use endoscopic platform that completely eliminates the risk of cross-contamination which is caused by endoscopes that are reused. These endoscopes dramatically cut healthcare cost and improve diagnostics quality.
Asaf Shahmoon, Founder and CEO of Zsquare, patented miniature fibers that allow for unprecedented access for doctors, serving indications that never been available before. “I think that we have started out very ambitiously by reconsidering endoscopy in general. Once we researched the market, we knew that rather than tackle a single barrier or a single trend, we were going to disrupt the way people approach endoscopy. We mapped out basically three components in the clinical, in the healthcare, as well as the market. We set out to create a sustainable technology that would significantly shift all of these elements,” shared Asaf on the most recent episode of Inspiring Minds with Justin Starbird.
For example, meeting the demands of the global pandemic has been at the forefront of their scope of work. The Zsquare tiny endoscope, can access the Eustachian in ENT, the Fallopian tube in gynecology and go deeper down the lungs in bronchoscopy.
Asaf explained “I think that from the clinical aspect, we needed an endoscope that was from one side flexible enough but at the same time, very small in order to go inside areas that no other endoscope can go, but still provide high-resolution images. In terms of health care, we had to solve the cross-contamination problem that is actually affecting the entire environment of the multi-use. I think that specifically in these days when a pandemic is being spread around the globe, we’re witnessing the magnitude of cross-contamination. Therefore, single-use endoscope can play a vital role in avoiding this.”
Vocera has always worked under the philosophy of following the customer and developing solutions centered around human-centered design techniques. Meaning that in order to design your product to be effective and to support the workflow in the business, you need to be immersed in the business and understand what happens from a workflow perspective.
As Kathy English, the Chief Marketing Officer of Vocera told Justin on this episode of Inspiring Minds, “The thing about healthcare is it’s always changing. A nurse’s day never goes smoothly or as it was intended. As the day goes on, they may have patients crashing, you have doctors coming in and wanting to talk to the nurse at any given time. You have new orders, you have new patient arrivals. It’s this dynamic environment and the only way to design a product that’s going to solve for that is to be immersed in it.”
Kathy explained how the product managers actually go onsite, follow the clinicians, and understand what happens on any given day and the way that workflow might need to change. The team at Vocera is inspiring folks each day to solve communication problems in healthcare.
EVP of Healthcare Solutions at DJO Global, Steve Ingel, joins Justin Starbird to talk about working to continue to innovate and meet customer demands in an ever changing world.
DJO, the 7th Largest Orthopedic company in the world, is a leading global provider of medical technologies designed to get and keep people moving. The Company’s products and software solutions address patient care from injury prevention to rehabilitation after surgery, injury or from degenerative disease, enabling people to regain or maintain their natural motion.
The DJO software platform, MotionMD, recently won a Gold Edison Award for its web based, integrated solution, with Internal development teams. Steve shares how “we test new features and modules on our own business (insource/outsource), and then also pilot with direct Customers for Voice of Customer and work closely with industry leaders and Industry groups and associations. Recently we reached 3 Million Patient Agreements, have well over 2,500 locations across the US and now Canada using our software, 25k providers, and integrated with 47 EMR vendors. We did a very rapid pivot to tele-health to support Customers with unique software features, and we continue to add more features to our platform to meet evolving Customer and Industry needs.”
Listen as Steve explains how… “nobody else in the industry is as uniquely positioned as DJO to deliver on the continuum of care promise. Nevertheless, we continue to focus on the innovation gap, on solving real Customer and market needs, provide even greater value, while also leveraging our strengths. My goal is to constantly challenge my teams to widen our competitive advantage.”
Steve and DJO are a great example of how to lead and continue to innovate as the world changes all around us.