Santi Pochat is VP of Brand & AI Innovation at Lenovo, where he leads global brand strategy and spearheads AI adoption across marketing. With more than two decades of experience building brands at LinkedIn, Google, and agencies like Edelman, he has led award-winning campaigns for some of the world’s most recognized technology companies, earning nine Cannes Lions along the way. At Lenovo, he oversees major global partnerships including the FIFA World Cup 2026 and Formula 1, while driving practical AI implementation across the organization. He also founded Gigaparsec, a studio where he builds AI-powered tools and products.