Winners / 2025

Tide evo

By: Procter & Gamble
Gold

Master Category:

Award Category: Consumer Solutions

Award Sub-Category: Sustainable Consumer Products

About the size of a sticky-note, Tide evo laundry detergent tiles” consists of tens of thousands of miniscule soap fibers formed into a sleek tile–reducing needs for water, fillers and heavy bottles. Its paperboard packaging saves weight in transit, and it’s optimized for cold-water washing—to help shrink energy bills and laundry’s overall environmental impact.

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