Winners / 2026

NBA Immersive Technology

By: National Basketball Association
Bronze

Award Category: Lifestyle, Entertainment & Design

Award Sub-Category: AI-Enhanced Media Experiences

The NBA has reimagined the live game experience through a suite of immersive products, unique partnerships, and enhanced game production that have delivered a more personalized, communal, and interactive environment for users through digital and in-person executions.

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For four decades, the Edison Awards have recognized innovative products, services, and technologies that create meaningful value and impact. Explore the categories, find the right fit, and enter your new innovation for recognition.

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