Winners / 2025

MyColor – Your Dreams in Color

By: Axalta Coating Systems
Bronze

Award Category: Commercial Technology

Award Sub-Category: Automotive Materials

Axalta’s MyColor revolutionizes automotive color customization. Its innovative color delivery streamlines customer approvals, enabling custom colors in 4 weeks versus 6-24 months. Custom colors are made quickly in small batches using pre-blended bases and colorants, giving better inventory control, reducing waste and decreasing CO2 footprint.

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